Leotards were all the rage throughout college campuses in 1943. That’s not so different than today’s longstanding craze for leggings and lounge wear, although we certainly style it a little differently now!
Man-made fibers key new fashions
The miracles achieved with synthetics have placed attractive fashions within the reach of the most budget-conscious shopper
As most families strove to achieve the American ideal in the mid-50s, new developments in fabrics allowed women the luxury of beautiful garments at a cheaper price tag.
Materials like rayon, jersey, and acrilan were promoted as not only a cheaper alternative to traditional materials like wool or silk, but a more convenient alternative too. These new fabrics were wrinkle resistant, kept their shapes more easily, and did not need to be laundered as frequently as traditional materials.
So, not only could they save a buck while increasing the quantity of items they had, they could also cut down on the amount of chores that were sure to accompany a larger wardrobe. Hello consumerism!
Family Circle Magazine October 1955
Summer forecasts for fashion in the spring of ’62 called for bold prints and elegant silhouettes. Each design showcased emphasized a nipped waist with a full or an A-line skirt, usually tied with a sash, bow, or belt. Colors were bright and attention grabbing, and accessories included short white gloves with a strand of pearls on the neckline or thick bangle bracelets.
The Soft look is the rule for the new season. Prints are gay–their patterns bold, their colors delectable. Shapes vary from slim to flared, but all of them are on relaxed lines that are flatteringly feminine and help make every woman look her best.
From: “New in the Summer Fashion Spotlight” by Katherine Day (Everywoman’s Family Circle Fashion Editor) May 1962