WWLP Bake: Betty Crocker’s Custard Chiffon Cake

This recipe comes from a joint advertisement for Betty Crocker and Gold Medal Enriched Flour in 1953. The version shown serves as the back cover for the July 1953 issue of Better Homes and Gardens:

Betty Crocker Chiffon Custard Cake

“New! Custard Chiffon Cake//As rich tasting as butter cake…delicate as angel food//Betty Crocker says: ‘Flour is the most important ingredient in any baking'”

Betty Crocker’s Custard Chiffon Cake (Makes 16-20 Servings)

Blend together and then cool:

  •  3/4 cup scalding hot milk
  • 7 egg yolks, slightly beaten

Preheat oven (see pan sizes and temperatures below). Sift an ample amount of GOLD MEDAL FLOUR onto a square of paper

STEP 1….Measure (level measurements throughout) and sift together into  mixing bowl:

  • 2 cups sifted GOLD MEDAL flour (spoon lightly into cup, don’t pack)
  • 1 1/2 cups sugar
  • *3 tsp. baking powder
  • *1 tsp salt

Make a well and add in order:

  • 1/2 cup cooking (salad) oil such as wesson
  • 2 tsp. vanilla
  • the cooled egg yolk-milk mixture

Beat until smooth with spoon or beat with electric mixer on medium speed for 1 minute.

STEP 2…Measure into large mixing bowl:

  • 1 cup egg whites (7 or 8)
  • 1/2 tsp. cream of tartar

Beat until whites form very stiff peaks by hand or with electric mixer on high speed for 3 to 5 minutes. DO NOT UNDERBEAT. Egg whites are stiff enough when a dry rubber scraper drawn through them leaves a clean path.

STEP 3…Pour batter gradually over beaten egg whites–gently folding with rubber scraper just until blended. DO NOT STIR. Pour into ungreased pan immediately

BakeTube pan, 10×4-in.–325*–55 min. then –350*–10 to 15 minutes…or until top springs back when lightly touched.

Immediately turn pan upside down, placing tube part over neck of funnel or bottle, or resting edges of oblong pan on 2 other pans. Let hang, free of table, until cold. Loosen from sides and tube with spatula. Turn pan over and hit edge sharply on table to loosen. Frost with Fresh Strawberry Icing (recipe below).

Success Tip: Milk must be hot when poured over slightly beaten egg yolks.

*If you use GOLD MEDAL Self-Rising Flour (sold in parts of the South), omit baking powder and salt.

For altitudes over 2500 feet, use baking powder as follows; 2500-4000 ft. 2 1/4 tsp.; 4000-6500 ft. 1 1/2 tsp.; over 6500 ft. 3/4 tsp. Over 3500 ft. increase oven temp. 25* and use minimum baking time.

Fresh Strawberry Icing…Blend until fluffy and good spreading consistency: 6 tbsp. soft shortening, 3 cups sifted confectioner’s sugar, 3 tbsp. crushed fresh or frozen strawberries (including juice). Add additional crushed berries if icing appears to thick.



WWLP Cook: Fruit Crown

This recipe comes from a 1961 joint advertisement for Eagle Brand Condensed Milk and Minute Tapioca:

Tapioca Fruit Crown 1961

Fruit Crown


  • 1 envelope (1 tablespoon) gelatin
  • 3 1/2 cups water
  • 1 1/3 cups (15-oz. can) Eagle Brand Sweetened Condensed Milk
  • 6 tablespoons Minute Tapioca
  • 2 eggs, separated
  • 2 teaspoons grated lemon rind
  • 1/8 teaspoon salt
  • 1 teaspoon vanilla
  • 1/4 cup sugar
  • 1 cup whipped cream (optional)


  1. Sprinkle gelatin over 1/2 cup of the water; set aside to soften gelatin.
  2. Combine remaining water, Eagle Brand Condensed Milk, Minute Tapioca, egg yolks, lemon rind, and salt in saucepan. Let stand 5 minutes. Cook over medium heat, stirring constantly until mixture comes just to a full boil.
  3. Remove from heat. Add softened gelatin, stirring until it is thoroughly dissolved. Add vanilla.
  4. Beat egg whites until foamy. Gradually add sugar and continue beating until soft peaks form.
  5. Very slowly add the tapioca mixture, stirring rapidly to blend well.
  6. Chill about 1/2 hour; then fold in whipped cream.
  7. Pour into a lightly oiled shallow 2-quart mold. Chill 3 hours or until firm. Unmold.
  8. Serve with your favorite fruit if desired

Makes 10-12 servings

Note: For deep 2-quart molds, increase gelatin to 1 1/2 tablespoons.


WWLP Cook: International Buffet Menu

Perched happily on cushions, your guests will enjoy this array of foods from many lands: Three tiers of appetizers to go with punch, showy pancake surprise, exotic guacamole-topped salad–followed by a delectable dessert and coffee

towerInternational Buffet

Round-the-world Appetizers


Fiesta Pancake Tower

Grapefruit-Guacamole Salad

Hot Rolls


Carioca Cream


Everywoman’s Family Circle Feb 1960

WWLP Cook: Boiled-Beef Dinner and Beef-Pie Dinner

The February 1960 issue of Everywoman’s Family Circle included a two page spread explaining the best way to handle left over meats (because much like today, larger quantities of meats were typically more cost and time effective despite being too much for dinner). The article suggested that no meat would go uneaten if the homemaker had an advance plan for how to use the leftovers and provided menus for tonight’s dinner AND a “planned-over” left over meal. The first menu offered was a beef dinner.

Old-fashioned boiled beef: 

“It’s a man’t favorite–succulent boiled beef with a smacking-hot horseradish sauce.” For the first meal the mag chose an arm pot roast with round bone in (brisket, bottom round, blade, or rump are also suggested as good alternative cuts) and for the left-over meal they chose ground meat “because boiled beef at its best falls apart at a fork’s touch”

Boiled Beef Dinner Menu

Boiled beef dinner

Old-fashioned Boiled Beef

Brown Horseradish Sauce

Buttered Boiled Whole Potatoes

Crisp-cooked Cabbage Wedges

Apple Betty          Whipped Cream

Coffee                      Milk

Planned-Over Menu

Beef pie dinner

Beef-‘n’-potato Pie

Creamed Lima Beans and Celery

Winter Tomato Salad (use canned whole tomatoes)

Tea                Cherry Pie                   Milk

These might be too large of menus to prepare for a weeknight meal for two, but I do think it would be worth it to plan ahead and have a left-over meal planned for the extra meats!



Cocktail Parties 101: What Every Hostess Should Always Have on Hand

According to the McCall’s Cocktail Time Cookbook (1965) to throw the best cocktail parties hostesses should follow these three tips of advice…

1.Have lots of ashtrays, and put them everywhere.

Plentiful ashtrays mean no one will be putting their cigarette out on your lawn or in their mostly finished Manhattan–good for you–but it also means your guest knows you have them in mind–good for them.


2. And, if possible, have about twice as many glasses as guests; otherwise you’ll be washing glasses during most of the party.

Again, good for you because you will have less work to do during the party, and good for your guests because they won’t have to wait around for their next drink while you’re doing the dishes. This piece also speaks to the post-war consumer culture that continued to blossom into the 1960s. The type of people these books were aimed at were white, middle class women. They had enough money to spend frivolously if they chose and that meant they could have a few sets of glasses on hand if they so desired.

3. Put coasters on every flat surface that could be harmed by moisture.

This is really just a good for the hostess tip. Protect your surfaces at all cost because a guest who leaves a ring on your antique coffee table probably won’t be offering to fix it the next morning. The more coasters available, the more likely guests are to use them.

When throwing a cocktail party, not only do you want to make things as easy for you as possible, but you also want to make your guests as comfortable as possible.


WWLP Bake: Banana Lemon Torte

Layer upon layer of mix-made banana cake, with fresh fruit slices and creamy lemon frosting in between

Bake cake at 350* for 30 to 35 minutes. Makes 1 nine-inch torte

Fixing time: 15 minutes


  • 1 package banana cake mix
  • Eggs
  • Water
  • 1 package lemon-flavor creamy frosting mix
  • 2 cups cream for whipping
  • 3 medium-size ripe bananas
  • Lemon Juice


  1. Prepare cake mix with eggs and water, bake in 2 greased-and-floured 9-inch layer-cake pans, cool, and remove from pans, following label directions. Split each layer.
  2. Blend frosting mix and cream in a medium-size bowl; beat until fluffy thick.
  3. Peel bananas and slice thin; brush with lemon juice so slices stay bright.
  4. Place one cake layer on a large serving plate; spread with about 1/4 of the frosting mixture; top with 1/4 of the banana slices. Repeat stacking with remaining layers, frosting mixture, and banana slices, arranging banana slices in a pretty pattern on top. Chill torte about an hour before serving. Cut in wedges with a sharp knife.


Family Circle February 1968