Man-made fibers key new fashions
The miracles achieved with synthetics have placed attractive fashions within the reach of the most budget-conscious shopper
As most families strove to achieve the American ideal in the mid-50s, new developments in fabrics allowed women the luxury of beautiful garments at a cheaper price tag.
Pretty to wear to your P.T.A. meeting or to a luncheon is this coat-style dress of Vicara and wool jersey. The V neckline has a draped collar, held with tabs and rhinestone buttons. Colors are purple, periwinkle, navy. In sized 14-44; 14 1/2-24 1/2. About $25. By L’Aiglon. Hat by Beatrice-Martin.
This tailored dress of spun rayon shows an attractive use of richly colored stripes. The cardigan neckline is softened with a rayon scarf in solid color. Dolman sleeves are in three-quarter length. Colors are oxford gray with wine-and-gold or green-and-gold stripes. In 12-42. Under $30. Town Tailored. Betmar hat.
Materials like rayon, jersey, and acrilan were promoted as not only a cheaper alternative to traditional materials like wool or silk, but a more convenient alternative too. These new fabrics were wrinkle resistant, kept their shapes more easily, and did not need to be laundered as frequently as traditional materials.
(Above) Acrilan makes the versatile blouse-type cardigan with its shaped rib-knit collar and thuree-quarter sleeves. In blue, red, green, ginger. Sizes 34-40. Under $7. By Old Colony, (Right) This slipover and matching cardigan of Orlon are pretty enough for most dress-up occasions. Pleated ribbon forms a yoke that glitters with rhinestones and beads. Sizes 34-40 in assorted colors. Slipover, under $9; cardigan, under $13. By Blairmoor. The velveteen skirt, sizes 8-16. Under $15. A La Bonne design.
You can build an entire wardrobe around synthetics. Chemistry endows these fabrics with plus advantages, such as pleat retention. (Left) Alice Stuart fashions this blouse of Burlington’s Dacron-and-nylon Dacrylon. The neatly tucked front and high neckline provide excellent foils for your jewelry. Choose from many lovely colors. In sizes 32-38. Under $6. (Right) This practical suit can double as a dress. Exceptionally light in weight, it can be worn indoors or out. The jacket is fitted and unlined; the skirt has lasting pleats. Colors are wine, navy, brown, green in a rayon-and-Dynel fabric. Sizes are 12-20; 14 1/2-24 1/2. Under $11. A Gloria Swanson design by Forever Young. The Hat is by Beatrice-Martin; bag by Companion; print scarf by Vera
Many fabrics of man-made fibers or blends resist wrinkling, retain a fresh appearance, and, most important, reduce laundry labor. (Left) Lightweight suit to wear now, and later under a top-coat. A bias hip band trims the jacket. The novelty fabric is of Chromspun acetate in brown, gray, or navy. Sizes 10-18. Under $18. By Surrey Classics. Scarf by Vera. Hat by Beatrice-Martin. Bag by Companion. (Far left) This easy-to-care-for blouse of Dacron and nylon needs no ironing. An ideal blouse for all round wear, for the styling is tailored, yet the fabric looks dressy. A wide selection of fashion colors is available in sizes 32-38. Under $7. Alice Stuart
So, not only could they save a buck while increasing the quantity of items they had, they could also cut down on the amount of chores that were sure to accompany a larger wardrobe. Hello consumerism!
Family Circle Magazine October 1955