WWLP Wear: Fashion for College Co-eds during WWII

Leotards were all the rage throughout college campuses in 1943. That’s not so different than today’s longstanding craze for leggings and lounge wear, although we certainly style it a little differently now!

Image via Life Magazine Sept 13, 1943

Acrobats’ tights make news in this year’s college fashions” Image via Life Magazine Sept 13, 1943

Image via Life Magazine Sept 13, 1943

‘Mademoiselle’ suggests short leotards, ‘smooth as a second skin…wear with, long or short skirts” Image via Life Magazine Sept 13, 1943

Image via Life Magazine Sept 13, 1943

‘Vogue’ cover features this “polydxtrous gray flannel suit” modeled bu Anne Norring, ‘typical campus-citizen-of-the-world.’ Pretty Anne has never been to college.” Image via Life Magazine Sept 13, 1943

Image via Life Magazine Sept 13, 1943

Chinese influence is sponsored by Mademoiselle. This outfit, called Nightshift (but obviously not for sleeping), has a coolie coat of striped cotton and velveteen slacks.” Image via Life Magazine Sept 13, 1943

Image via Life Magazine Sept 13, 1943

‘We’re mad for the plaid’ writes Mademoiselle in college jargon of this outfit. ‘It’s so snazzy for this fringed-in-front skirt, cut slim (…ixnay on fullness) and short.'” Image via Life Magazine Sept 13, 1943

Image via Life Magazine Sept 13, 1943

Turtle-neck sweaters of wool are a Harper’s Bazaar suggestion for girls who want to wear cotton pinafores to college. Sweaters may be worn under pinafore or jumper.” Image via Life Magazine Sept 13, 1943

Image via Life Magazine Sept 13, 1943

Waves havelock is, according to Harper’s Bazaar, “something.” College issue rated many “somethings,” ended with “Anything is never as good as SOMETHING.” Image via Life Magazine Sept 13, 1943

Image via Life Magazine Sept 13, 1943

“Felt hat, like little boy’s cap, was ‘dreamed up for you by Betsy Tyree of Virginia Intermont College,’ according to Mademoiselle. Here cap is worn by Barbara Luff.” Image via Life Magazine Sept 13, 1943

Image via Life Magazine Sept 13, 1943

“Skullcap of green felt has red wool border and tassel. Fashion magazines show caps, bumpers, berets and beanies with college clothes, ignore the popular head kerchief.” Image via Life Magazine Sept 13, 1943

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